An article* in Inc.com last year, discussed the importance of an art director to ensure that marketing goals are met. More broadly, and for smaller businesses, this highlights why having an agency (like Jade!) and/or a dedicated marketing resource in your organization is so critical.
Uncoordinated, fragmented efforts to get your name out there, misaligned with your brand and your target customers' needs are inefficient and ineffective in the long run. Ads placed here and there, random social posts and marketing materials that don't tell the same story, do not yield sustained growth. We call this "dartboard marketing" and it's not uncommon.
Businesses need a strategic marketing plan against which all customer interactions are aligned. Your marketing programs will consistently communicate your unique value, with a look and feel that truly reflects who you are and how you do business. This builds a strong brand, attracts the right new customers and supports the growth of your existing customer relationships.
Think it's time for a brand audit or not sure where to start on your marketing strategy? Concerned you're throwing good money and not-so-good programs? We're always happy to provide some objective insight into how you can get more out of your marketing spend.
*https://www.inc.com/frank-wazeter/the-missing-element-of-your-marketing-strategy-art-direction.html
JADE MARKETING SOLUTIONS, LLC
Westport, CT | 203-869-5510
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